In 21st Century North America and beyond, Indigenous and Latin nations make up a huge potential share of the global economy’s minority growth markets, yet many of them are still in the infancy stages of economic development, continually struggling with scale, capacity and workforce development.
Along with battling age-old stereotypes, historic trauma, and crippling socioeconomic issues, these populations continue to show extraordinary resilience and determination to beat the odds and carry their communities to better circumstances. The only question now is; how?
SmokeFire Media is a creative, culturally competent marketing, public relations, and advertising agency. We help businesses grow engaged audiences and implement best digital media practices by developing engaging brand stories and relevant content marketing strategies.
SmokeFire Media also publishes The Visionary Magazine. Launched in March 2015 as the premier business-to-business magazine of Indian Country and Latino communities showcasing entrepreneurship trends and economic development news nationwide. In 2016, The Visionary took 2nd Place for Best Digital Publication at the Native American Journalist Association Native Media Awards.
Empowered by the age of digital and social media, communities once isolated, marginalized, and stereotyped are speaking out. Now is the era of the super-informed, multicultural consumer, DIY entrepreneur, overnight e-commerce empires, and viral, hashtag-everything, you-tubing-since-diapers millennials.
As entrepreneurs bred digital, and inextricably tied to our cultures, we bridge the new era of digital communication with the people, places and entities that seek to connect.
OUR CREATIVE ANTHEM
To unite all peoples within our nations, through positive impact by design
That elevates the mind to possibilities unknown.
Voices strengthened by ancestors’ love raining down from the sky above
A hallowed promise that seven generations would heal renewed,
The crestfallen brows of children yearning for a path un-smudged.
Breaking through borders unbounded,
Media for all, for good, and to the usurpers unfounded.
Stealing like artists we make our mark,
Crafting inspiration digital, social, and creative is our art.
From ashes to ember, spark to fire,
Our might is to blaze types of stereo in pyre.
To dare greatly for the enthusiasms and devotions of our cause,
To stand with the Man in The Arena,
We are champions of the Visionary.
Culturally competent marketing and creative is our specialty.
The research phase – we deep dive into what makes the organization tick followed by loads of data collection.
Get (Historic) Perspective
Bringing the past into present terms – a cultural educator is invited from the community to give insight on respectful use of the community’s history.
Gathering “all the feels” – if the organization was a person, how would it look, act, smell, taste and feel? (Usually comprised of photos, site visits and focus groups, not actually touching and feeling people).
Bringing it all together – past meets present and cultural heritage lives on through continued use and acknowledgement of the community’s life-ways in language, messaging, design, and imagery.