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408-458-5863

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800 N. 1st Avenue Phoenix, AZ 85003

About Us

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THE NEED FOR NEW MEDIA

In 21st Century North America and beyond, Indigenous and Latin nations make up a huge potential share of the global economy’s minority growth markets, yet many of them are still in the infancy stages of economic development, continually struggling with scale, capacity and workforce development.

Along with battling age-old stereotypes, historic trauma, and crippling socioeconomic issues, these populations continue to show extraordinary resilience and determination to beat the odds and carry their communities to better circumstances. The only question now is; how?

Our Mission

SmokeFire Media is a creative, culturally competent marketing, public relations, and advertising agency. We help businesses grow engaged audiences and implement best digital media practices by developing engaging brand stories and relevant content marketing strategies.

SmokeFire Media also publishes The Visionary Magazine. Launched in March 2015 as the premier business-to-business magazine of Indian Country and Latino communities showcasing entrepreneurship trends and economic development news nationwide. In 2016, The Visionary took 2nd Place for Best Digital Publication at the Native American Journalist Association Native Media Awards.

Our Vision

Empowered by the age of digital and social media, communities once isolated, marginalized, and stereotyped are speaking out. Now is the era of the super-informed, multicultural consumer, DIY entrepreneur, overnight e-commerce empires, and viral, hashtag-everything, you-tubing-since-diapers millennials.

As entrepreneurs bred digital, and inextricably tied to our cultures, we bridge the new era of digital communication with the people, places and entities that seek to connect.

OUR CREATIVE ANTHEM

To unite all peoples within our nations, through positive impact by design

That elevates the mind to possibilities unknown.

 

Voices strengthened by ancestors’ love raining down from the sky above

A hallowed promise that seven generations would heal renewed,

The crestfallen brows of children yearning for a path un-smudged.

 

Breaking through borders unbounded,

Media for all, for good, and to the usurpers unfounded.

 

Stealing like artists we make our mark,

Crafting inspiration digital, social, and creative is our art.

 

From ashes to ember, spark to fire,

Our might is to blaze types of stereo in pyre.

 

To dare greatly for the enthusiasms and devotions of our cause,

To stand with the Man in The Arena,

We are champions of the Visionary.

OUR PROCESS

Culturally competent marketing and creative is our specialty.

Discovery

The research phase – we deep dive into what makes the organization tick followed by loads of data collection.

Get (Historic) Perspective

Bringing the past into present terms – a cultural educator is invited from the community to give insight on respectful use of the community’s history.

Cultural Influences

Gathering “all the feels” – if the organization was a person, how would it look, act, smell, taste and feel? (Usually comprised of photos, site visits and focus groups, not actually touching and feeling people).

Cultural Rejuvenation

Bringing it all together – past meets present and cultural heritage lives on through continued use and acknowledgement of the community’s life-ways in language, messaging, design, and imagery.
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WHAT WE DO

COMMUNICATION + MESSAGING
The essence of everything we do – facilitating a smoother path to understanding. Between you and consumer or the community, B2B, nation-to-nation, politician to constituent, you name it, we have a word-smith for that.

MEDIA RELATIONS
The age of digital media is here - why not hire an agency that embraces it? Truth be told, we still relish writing press releases and love the newsrooms, we just focus on marrying the old-school with the new, not excluding them.

MARKETING INTELLIGENCE
Whether it’s advising clients on leveraging their marketing budget, planning a media buy, creating culturally relative content, or producing target-market data, our mission is infusing intelligence into the marketing strategy.

PEOPLE RELATIONS + EVENTS
Most say public relations, but when you get to the heart of it, everything comes down to navigating networks with social finesse, and building cross-cultural understanding by valuing the person-to-person connection. We don’t know why we can’t just call it what it is - people relations.

DIGITAL PRESENCE
We are products of our age, which is everything digital. Websites, SEO, GoogleAds, Pay Per Click, Re-targeting ads, social media promotion, videos from your point of view or your client’s. Our motto: If it’s not mobile and social, it doesn’t exist.

SOCIAL MEDIA
Streamlining, managing and leveraging of social channels to project business profiles. Building social communities that elevate your brand and bring target audiences to you.

CULTURALLY CREATIVE
Brand identity, brand-refresh, advertising, political campaigns, print collateral basically anything that can be branded, we’ll put your mark on it with flare.

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